START YOUR OBSESSION

New drop. Big energy. Shop it before she does.

DROP ALERT

Everyone wants them - will you get yours?

STREET CERTIFIED

Behind the Brand

At Superior, female strength meets streetwear style. Designed in Queensland and crafted in Shandong, every piece is built to uncompromising standards—balancing bold creativity with everyday wear.

More than apparel, Superior is a movement. Our monochrome palette and neon accent embody confidence, self-expression and community empowerment. We’re redefining streetwear to celebrate women, individuality and sisterhood—one design at a time.

MEET THE MAKERS
ETHICAL EXCELLENCE

"Hands down the best streetwear I own: phenomenal quality and ethical production."

HOODIE HEAVEN

"Absolutely obsessed with my Oversized Hoodie—cozy, chic, and gets compliments everywhere!"

SEAMLESS SHOPPING

"Love every piece I’ve bought. Fast shipping, seamless returns, and fits like a dream."

Olivia R

SUSTAINABLE SWAGGER

"Superior The Label nails the perfect balance of bold style and sustainable values."

Chloe T

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Global Shipping

Ship anywhere, rates available at checkout.

Multiple Payment Methods

Afterpay | Zippay | PayPal

Free Returns

Returns within 30 days receive a full refund.

Premium Support

Outstanding premium support