Rated 5/5 for comfort, style and fit by our community
"I love the new summer collection, the material is so soft and I love the way the logo is in 3D. It is a must have and now I can't wait to buy in every single colour!!"
Game changer!! Superior The Label puts them all to shame in sooo many areas; design, warmth, deep pockets, comfortability just to name a few."
"I have bought from this brand so many times and I'm so obsessed!! Worth every penny!!"
"I recently had the pleasure of discovering Superior the Label, and let me tell you, it's a game-changer for comfort and style! From their unbelievably soft fabrics to their impeccable style, everything about this brand screams comfort and luxury and I'm beyond thrilled with my purchases.
Trust me; you won't be disappointed!"
4 sizes available
5 sizes available
6 sizes available
4 sizes available
Behind the Brand
SUPERIOR THE LABEL — a female-founded Australian streetwear brand redefining luxe for the everyday woman. Designed in Australia and shipped from Queensland, every piece is crafted to superior standards — where comfort meets confidence and street meets sophistication.
But we’re more than a label — we’re a movement.
Our bold monochrome base and neon accents stand for fearless self-expression, empowerment, and community.
Every drop is made to remind women that being superior isn’t about status — it’s about owning your power, your style, and your story.
Wear it. Live it. Be SUPERIOR.
