WHO ARE WE?

SUPERIOR THE LABEL; a women's focused streetwear brand that emphasises strong and bold designs to express strength and empowerment.

We design high-quality apparel that bridges the gap between street culture and female representation.

Redefining streetwear to celebrate women, individuality and culture.

OUR BRAND COLOURS

Our brand colours reflect our brand's identity and personality; a mix of monochrome tone with bold accent colour to reflect power and individuality

Slate: bold and strength

Neon: Individuality and expression

Moon: Our community